Request Information
Ready to find out what MSU Denver can do for you? We’ve got you covered.
University programs reside within University departments. This applies to both academic and university-support programs.
For visual consistency, a brand-identity system is established to easily construct University-approved logos as new departments and programs become officially offered through the University.
To obtain University-approved logo artwork for your respective department or program, contact 大学传播与市场营销.
Department and their Immediate Parent Entity names are placed to the right of the Abbreviated logo. 冗长的部门/项目名称, the name may break naturally between words on two or more lines, 保持最佳的可读性. The diagram below indicates the size and spatial relationship of the logo components.
Department and Parent Entity names are placed below the Abbreviated logo. 冗长的部门/项目名称, the name may break naturally between words on two or more lines, 保持最佳的可读性. The diagram below indicates the size and spatial relationship of the logo components.
A “clear zone” is the minimum amount of space to remain free of other imagery such as text, photography, illustrations, 颜色打破或限制线条. This minimum space requirement also applies to page trim and folds.
The clear zone for MSU Denver Department/Program logos is proportional to the size of the logo. Its border is determined by measuring from the outer edges of the logo to the distances indicated in the diagrams below.
Adhering to clear zone guidelines will best ensure legal protection of our logos by minimizing confusion as to their appearances.
The three main components of the department logos are:
Shown below is the minimum approved size for our Department/Program logos as measured from the width of the Roadrunner Symbol. If a size smaller than the approved is necessary, the Department/Program name is typeset in one of the approved support typefaces. See supported typefaces for more information under “Brand Typography”.
Minimum size: ½ inch (12.7mm, 36 pixels) as measured from the width of the Roadrunner Symbol.
以心理学系为例, these are acceptable derivatives of our academic department or program names.
If the display area does not permit sufficient logo sizing, you may display the Department/Program name in upper and lowercase or in all caps. It must be typeset in one color in one of the typefaces from our approved type families: Univers, 《皇冠体育官网》或《世纪教科书. Contact 大学传播与市场营销 for approval of any typeface substitutions.
DO NOT display the Department/Program name in a two- or three-color solution to mimic the appearance of the academic department or program logo.
When mentioning Department/Program names in text, the University name will precede the Department/Program name separated by a comma in methods dependent upon the anticipated audience. For example:
Our Department/Program logos consist of specific hues of blue, red and gray. 这些颜色的精确再现, 被称为皇冠体育官网蓝队, 红丹佛州立大学和灰丹佛州立大学, is critical to maintaining a consistent brand image. See Brand Colors for specific color formulas per media.
When a Department/Program logo is darker than the background color on which it is displayed, 它被称为“积极的”.” When the logo is lighter than the background color on which it is displayed, 它被称为“反向”.“在这两个类别中, there are both full-color and one-color options from which you may choose. The full-color options are preferred and should be displayed wherever practical. See Color Selection to determine the most appropriate logo color option for its intended display.
Full-Color – Preferred
Display on:
One-Color – Preferred
Display on:
One-Color – Approved
Display on:
Full-Color – Preferred
Display on:
One-Color – Preferred
Display on:
One-Color – Approved
Display on:
Clear logo visibility is important for ensuring its integrity and the professional reputation of the University. All logo components must be easily discernible from the background on which they are displayed. The grayscale diagram below demonstrates how the visibility of each logo color option is affected by the color value of its background. Additionally, avoid displaying the logo on background areas with a high degree of distracting visual activity. Generally, positive logos provide optimum contrast on light- to medium-value backgrounds and reverse logos provide optimum contrast on medium- to dark-value backgrounds.
To best ensure clear legibility and maintain brand integrity, it is important to select the correct color version of any of our logos that include the Roadrunner Symbol. To this point, there are two important design features:
Preserving the integrity of the MSU Denver brand is paramount. A visible method of preservation is through accurate and consistent display of our University Support entity logos. This practice will help reinforce its strength and continue to grow MSU Denver’s current degree of brand equity.
Shown below are just a few of potential misuses of our Department/Program logos. All attempts should be made to adhere to the guidelines stated in this document. Any misuse will ultimately diminish the current degree of brand equity and potentially jeopardize its legal protection.
Below is the approved and preferred appearance of our Department/Program Logos:
Below are just a few potential misuses of our logo. 避免这些滥用和其他滥用. If you have questions regarding correct logo use, contact 大学传播与市场营销.
DO NOT: 变换一下配色方案. 只显示已批准的颜色选项.
DO NOT: Create a one-color version with tints to simulate the hue differences found within the full-color version.
DO NOT: Allow poor visibility between the logo and its background.
DO NOT: Horizontally stretch the logo to fit within specific display areas. Always use one of the three approved format options.
DO NOT: Display the logotype components as a stand-alone graphic. The logo must appear intact with Roadrunner Symbol, Logotype, Department name, 和可选的学院名锁在一起.
DO NOT: 用徽标创建特殊效果. Effects such as drop shadows impede legibility and diminish the logo’s integrity.
DO NOT: Display a one-color version other than those approved.
DO NOT: Allow the letter “M” to appear in MSU Denver Red (as it does in positive logo art) on reverse applications. Always ensure the logotype appears in white on reverse applications.
DO NOT: Add graphics to the logo. Always ensure the Clear Zone is properly observed.
DO NOT: Vertically stretch the logo in an attempt to fit within specific display areas. Always use one of the three approved format options.
DO NOT: Typeset the Department name in a typeface other than the approved Univers 57 Condensed or optional College name in a typeface other than the approved Univers 67 Bold Condensed.
DO NOT: 旋转标志或其任何部分.
DO NOT: Place the logo on a busy, complicated or high-contrast background. 这样的位置使得logo难以辨认.